Wednesday, January 20, 2010

At the Box Office: Titanic v.s. Avatar

Sure, Avatar is set to pass Titanic's international revenue record ($1.24 billion), but it still has a long way to go to match the huge attendance record set by director James Cameron's first epic.

Eleven years ago, of course, ticket prices were a lot cheaper -- the most recent estimated average ticket price was $7.46, compared with $4.69 in 1998. And most people are seeing "Avatar" in 3-D, where ticket prices are several dollars higher. The result: Far fewer people have seen "Avatar" than "Titanic" so far. "Avatar" has sold fewer than 70 million tickets in the U.S. and Canada; "Titanic" sold more than 125 million.

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